Nudging small and medium-sized enterprises in Ghana to adopt digital technologies: experiments promoting inclusive innovation
Small and medium enterprises have been identified as an important catalyst to economic growth and social transformation in Africa. However, the sector lags in technology adoption and digital transition and little is known about how inclusive innovation can be promoted. Recent studies on technology adoption in Africa show very low adoption levels of basic technologies.
This project implements a field experiment in Ghana to identify potential interventions that can support and increase the adoption of digital technologies in the day-to-day operations of small and medium enterprises. It involves support for bi-weekly one-on-one digital skills training, after which they will sign a commitment letter to adopt digital technologies in their businesses. The team will study the effects of these interventions on the adoption of technology, changes in business practices and productivity, sales, profits and employment. Throughout, the team will examine the gender dimensions of technology adoption and entrepreneurial growth with a view to informing how innovation agencies might promote inclusive innovation.