Tobacco Industry Marketing Practices at Point-of-Sale (Argentina and Guatemala)

Point-of-sale advertising refers to the display of promotional materials where tobacco products are sold. Research in countries such as Canada shows that point-of-sale advertising has a significant impact on schoolchildren and may predispose them to smoking. Moreover, tobacco companies frequently use point-of-sale advertising as a strategy to circumvent advertising restrictions on tobacco products. Tobacco products are still openly advertised in Argentina and Guatemala, including at retail outlets.

This project will provide evidence to support a comprehensive ban on tobacco advertising, promotion and sponsorship as mandated by the Framework Convention on Tobacco Control (FCTC), which has been ratified by Guatemala and signed by Argentina. The resulting evidence will be used to raise awareness among policymakers and the general public of the need to include point-of-sale advertising within the parameters of legislation banning tobacco advertising.

Project ID

104754

Project status

Closed

Start Date

Thursday, September 6, 2007

End Date

Sunday, November 30, 2008

Duration

12 months

IDRC Officer

Kennedy, Rosemarie

Total funding

CA$ 47,000

Countries

Argentina, South America, Guatemala, North and Central America, Canada

Program

Maternal and Child Health

Project Leader

Joaquin Barnoya

Institution

Fundación Aldo Castañeda

Institution Country

Guatemala

Institution Website

http://www.fundacionalocastaneda.org

Project Leader

Raul Mejia

Institution

Centro de Estudios de Estado y Sociedad

Institution Country

Argentina

Institution Website

http://www.cedes.org